Hiring an SEO expert can be a game-changing decision for your business—but for many, the process feels unclear or even overwhelming. What exactly does an SEO expert do? How do they improve your website? And how soon can you expect results? Whether you’re a business owner, entrepreneur, or marketing manager, this guide walks you through what happens after you hire an SEO expert—step by step.
Step 1: Discovery & Goal Setting
Every effective SEO strategy starts with understanding your business. During the initial consultation, your SEO expert will ask questions about your target audience, industry, competitors, and current online performance. This is also where you’ll define specific goals—whether it’s increasing traffic, improving conversions, ranking for certain keywords, or boosting local visibility.
What you can expect:
- A conversation about your business objectives
- Review of current analytics and website performance
- Clarification of realistic expectations and timelines
Step 2: Website Audit
Before making any changes, an expert will perform a deep technical and on-page audit of your website. This includes checking site speed, mobile responsiveness, internal links, broken pages, keyword usage, meta data, and more.
What you can expect:
- A detailed SEO audit report
- Identification of errors and missed opportunities
- A roadmap for technical fixes and optimizations
Step 3: Keyword Research & Competitor Analysis
A big part of SEO success is targeting the right keywords. Your SEO expert will research search terms that your audience is actively using and analyze what competitors are ranking for.
What you can expect:
- A strategic list of high-value keywords
- Insights into your top SEO competitors
- Suggestions for new content opportunities
Step 4: On-Page Optimization
With the keyword strategy in place, it’s time to optimize your website pages. This includes refining page titles, meta descriptions, headers, content, internal linking, and more—all to align with both SEO best practices and user intent.
What you can expect:
- Improved readability and keyword targeting
- Optimized URLs, headings, and meta tags
- Enhanced structure for better crawling and indexing
Hiring an SEO expert is a powerful investment—but understanding the process helps you make the most of it. With the right strategy, communication, and consistent effort, SEO can drive sustainable growth for your business in 2025 and beyond.
Want to see how this process looks in action? Reach out today for a free consultation and let’s start mapping out your success.
